Advertising
Advertisments are all audiovisual productions that have a promotional or revenue enhancing purpose. It includes fundraising campaigns in non-profit organizations.
- If you want to use copyright protected music in an advertisement, you need to negotiate permission and price directly with the rights holder. Usually, there is a music publisher managing the rights to use a certain song in an advertisement. If not, and if the rights holder does not want to handle the licensing, NCB can invoice the agreed amount on his/her behalf.